The feature usage percentages of the app are quite promising. For example, before the Money app, only 6% of parents used the recurring transfer feature to send money to kids. Now, through the allowance feature, 20% of parents are using it. We are also proud to say that 75% of kids use the unique “set aside” (aka save) money feature.
As far as the raw numbers go, we are getting 8,000 new users each month. By the end of July 2019, there were 250,000 people using the app.
The Money app also helped Capital One win “Best Banking Account for Families” according to Kiplinger.