Purple Nubank logo on a white background

With over 35 million customers, Nubank is the largest digital bank in Latin America, and one of the world’s most innovative companies in the world. Currently, I lead Design for Credit Card at Nubank, where I manage a cross-functional team of 8 product designers, researchers, UX Writers, and design managers. My team is responsible for all customer-facing interactions related to credit across three different customer segments.

Before focusing on product innovation across these three different customer groups within Credit Card, I led a larger team across three business units (Credit Card, Collections, and Lending). In 2020 alone, I quadrupled the size of the larger Consumer Lending design team from 4 to 16 people, including bringing on our first content strategist. In doing so, I took care to maintain a strong, supportive culture — even with some of the new designers joining in a fully remote work environment because of the COVID pandemic. In fact, the company-wide, end-of-year engagement survey showed favorable scores (of 100%) from my direct reports related to care, support, leading them to pursue higher performance, providing feedback, and keeping the team focused on clear priorities.

In addition to my role as a manager, I am currently leading design for an innovative product targeted at a new customer segment (launching in mid-2021). This involves aligning with cross-functional leaders and presenting to our executive team, as well as managing design sprints and timelines with external partners.

Press: Quartz, Globo, Exame, CNN